Certificate in Digital Marketing
This intensive 120 hrs course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy. And to be part of the growing digital marketing market.
The main objective of the course is to make the candidates learn how to best integrate Digital Marketing Strategy into the overall marketing strategy of the company. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store.
To understand how Digital Marketing helps the company grow globally by learning to use various customer acquisition tools (like paid search and SEO), customer engagement systems like Facebook, Youtube, etc.
Last but not the least, how to earn money on internet with affiliate marketing and adsense blogging.
This Programme is ideal for anyone who wants to build a career in planning, implementation or measurement of digital strategies or for those who are already into the overall marketing domain in a company.
• Marketing & Advertising Professionals
• Executives and Managers
• Marketing Heads
• Business Development Managers
• Small business (Entrepreneurs) owners
• Marketing Professors or Trainers
• Government Service Professionals
Digital Marketing Overview
What is digital marketing?
Importance & benefits of digital marketing
What does digital marketing consists of?
How digital marketing works?
Website Planing & Creation
Types of websites : Static, Dynamic & Responsive.
Essentials of a website.
Planing a website.
Difference between dynamic & static website.
Creating Website on Freecart.
Search Engine Optimization (SEO)
Introduction to SERP.
What is SEO?
What are search engines?
How search engines work?
Different types of traffic.
What are keywords & their types.
Keyword Research process & Planner tools.
Understanding Keywords mix.
On Page optimization.
Off page optimization.
Monitoring SEO process and preparing reports.
Best SEO strategy.
PPC Advertising With Google
Introduction to adwords & PPC advertising.
What is display network & why it is important?
Understanding adwords structure (Campaigns, adgroups, ads etc)
Types of campaigns- Search, display, video, dynamic search & Google partner websites.
Difference between search & display campaign.
Understanding bidding & payment modules - CPC, CPA, Enhanced bid, CPM.
Detailed - Understanding of adwords algorithm of ads ranking.
How to increase quality score.
How to increase Click Through Rate(CTR)
What is Google analytics? Why analytics is so important?
Setting up your website with analytics.
Fundamentals of Google analytics.
Monitoring bounce rate.
Setting up goals and funnels.
Setting filters and segmentation.
Monitoring website performance.
Monitoring traffic sources.
Monitoring visitors behavior.
Taking corrective action.
What is email marketing?
Challenges in email marketing.
Legitimate / opt-in email marketing.
Using ListServe to do email marketing.
Best practices of email marketing.
Design a creative e-Mail template.
What is online advertising?
Types of online advertising.
Tracking & measuring ROI of online advertising
Assignment on allocating funds to various online advertising platforms.
Understanding lead generation for business.
Why lead generation is important?
Understanding landing pages.
Landing Page vs websit.e
Mobile website vs desktop website.
Why mobile website is important for lead generation.
What is ecommerce? Creating ecommerce website.
Ecommerce scenario in India.
How to do SEO of and ecommerce website.
Why you need an ecommerce marketing strategy.
Formulating right ecommerce marketing strategy.
Using affiliate marketing to promote your ecommerce business.
Social Media Marketing
What is Social Media?
Understanding the existing Social media channels.
How social media marketing is different from other.
Forms of Internet marketing?
Marketing on social networking websites [Facebook / Linkedin / Twitter / Pinterest]
What is viral marketing and its importance.
Digital Marketing Strategy
What is Digital Marketing strategy?
How to create a successful Digital Marketing strategy?
Difference between Digital Marketing and Ofline Marketing.
Mobile Web Marketing
Fundamental of mobile marketing.
Creating mobile website.
Advertising on mobile website & app.
Content marketing on mobile.
What is affiliate marketing?
How people make money through affiliate marketing?
Affiliate marketing scenario in India.
Different ways to do affiliate marketing.
Affiliate marketing secrets.
Tips to be a successful affiliate marketers.
What is Adsense?
How to get approved for adsense?
Using your adsense account interface & Placing Ads
Learn how to create Blogs.
Learn the tricks for being a successful blogger.
Learn how to make money from your blog site and posts.
Blogging and bloggers.
What is Branding?
Importance of Branding.
How to build a successful brand.
Branding and Advertisement.
Branding and selling.
Brand image makeover.
• Enter the Advertising industry
• Increase your marketing knowledge
• Learn how to track, analyse, Monitor and Monetize your website traffic
• Learn new and ethical ways of doing SEO
• Learn how to create an effective paid search
• Learn the best practices of email marketing
• Build a great online strategy
• Earn through online affiliate marketing
• Grow your business by making it visible online
• Have an edge over your competitors
WHY CHOOSE US?
• Work as a Digital Marketing Executive in a company
• Work as a affiliate Marketer
• Start your own blog and earn money
• Work as a Digital Marketing Consultant
• Start your own Business
• Become a internet marketing Manager
FREQUENTLY ASKED QUESTIONS (FAQ)
Q & A
• Where will the training be organized?
The Training will be organised in our centre or a Hotels for Corporate batches
• What will be the timing of the batches?
Weekday Morning and Evening Batch
Weekend Only Batch
• How do I take admission?
You can fill the form online or via email.
Or you can come to any of our counselling centres’ and take admission.
• When is the last date for admission?
1 week prior to the course commencement dates.
• Can I pay in instalments?
Yes, you can pay in instalments. But if you are interested to get our FREE offer then you have to make down payment.
• Will everyone get Google Certificate?
Yes, but you need to take Google Certified Professional Exam. And you need to clear 2 exams out of 3 exams to be eligible for GCP certificate. This exam is conducted online by Google. NIHT Digital Academy would only assist you.
• Are meals included in the Program?
Yes, Veg. Lunch is included, as well as tea/coffee in the morning and afternoon.
• Who soon will I get the certificate?
The certificate would be generated immediately online once you clear the exams.
• Do you provide any placement support?
NIHT Digital Academy will only assist and guide the students for getting a Job, but their is no assurance.
• Is there any Live Project to work on?
Yes, post training you will participate in Live Projects, Case Studies & Real Live Examples.
• Can I earn while I learn?
Yes, you can earn while you learn by working as our marketing agent and earn handsome commissions.
• What will I get post completion of the course ?
We will give you an account in Free Cart – where you can make and sell ecommerce site by paying a very nominal hosting charges.
We will give you other marketing tools.
• Should I bring my laptop for the workshop?
Yes, you need to bring a laptop along with you.
• Is there any preparation needed before the class(es)?
It will be wonderful if you have an admin access to google adwords and analitics account. And if you can simply familarise yourself with it. And if you dont have one you can create one.