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Google Analytics


This intensive 24 hrs seminar is a great place to understand all of the reports, the insights that Google Analytics can generate. We'll show you how to analyse who your visitors are, from where they came to your site, what they did in your site and their value. This seminar is structured so that even beginners can participate and understand Google Analytics.


The main objective of the course is to make the candidates understanding what google analytics is and generate reports so as to Analyse our web traffic and accordingly fine tune our overall Digital Strategy, based on the data collected. You can measure RoI of your online marketing campaigns and accordingly make necessary changes.Last but not the least you can aim to obtain Google Analytics IQ™ Certification.

Who should attend?

This Programme is ideal for anyone who wants to create and implement effective online advertisement strategy.

•  Marketing & Advertising Professionals
•  Executives and Managers
•  Marketing Heads
•  Business Development Managers
•  Small business (Entrepreneurs) owners
•  Marketing Professors or Trainers
•  Students – Graduates, B Tech / M.Tech, BBA/MBA, BCA/MCA, Diploma Holders


Upon completion of this course, you will be able to:
Learn how to create, manage, and maximize the return on your investment from your online marketing initiatives
•  Learn how to track, analyse, Monitor and Monetize your website traffic
•  Learn how to setup and improve your campaigns to increase conversions
•  Understand how to optimise online advertisement
•  Leverage online advertisement platforms
•  Analyse the benefits’ of your campaign and optimise the same in future

How will I benefit?

• Enter the Advertising industry
• Increase your marketing knowledge
• Learn how to track, analyse, Monitor and Monetize your website traffic
• Learn new and ethical ways of doing SEO
• Learn how to create an effective paid search
• Learn the best practices of email marketing
• Build a great online strategy
• Earn through online affiliate marketing
• Grow your business by making it visible online
• Have an edge over your competitors

What will I learn?
  • Google Analytics 101

    This module helps you in learning the user interface, understanding the various types of reports and how to find actionable insights in your data.

    • An introduction to web analytics in general, and Google Analytics in particular.
    • The dozens of reports Google Analytics provides you "out of the box".
    • Generating actionable insights from your website’s data.
    • Measuring business outcomes rather than just counting visitors.

  • Google Analytics 201

    This module gives you deeper understanding into more sophisticated tools like advanced campaign tracking, Advanced Segments, and Custom Reports, Multi-Channel Funnels and Flow Visualizations.

    • How to use even the most powerful features of Google Analytics.
    • How to measure every marketing effort your organization is making – whether online or offline.
    • Analysis techniques you can use to immediately start improving the performance of your SEO program, your SEM campaigns, and any other marketing campaigns you’re measuring.
    • How to measure the impact of social media outlets like Facebook, Twitter, and Google+.

  • Google Analytics 301

    This module teaches you how Google Analytics actually works, and how to customize it.

    • The high level architecture of Google Analytics as an analytics product.
    • How to install and modify the Google Analytics tracking code for various scenarios.
    • How to extend the capabilities of Google Analytics with features like custom variables, event tracking, e-commerce, and more.
    • How to create data filters and profiles for custom purposes.
    • Advanced goal and e-commerce setup.
    • How to set up and launch A/B tests using Google's new Content Experiments feature.

  • Frequently Asked Questions

    • Where will the training be organized?
    The Training will be organised in our centre or a Hotels for Corporate batches

    • What will be the timing of the batches?
    Weekday Morning and Evening Batch
    Weekend Only Batch

    • How do I take admission?
    You can fill the form online or via email.
    Or you can come to any of our counselling centres’ and take admission.

    • When is the last date for admission?
    1 week prior to the course commencement dates.

    • Can I pay in instalments?
    Yes, you can pay in instalments. But if you are interested to get our FREE offer then you have to make down payment.

    • Will everyone get Google Certificate?
    Yes, but you need to take Google Certified Professional Exam. And you need to clear 2 exams out of 3 exams to be eligible for GCP certificate. This exam is conducted online by Google. NIHT Digital Academy would only assist you.

    • Are meals included in the Program?
    Yes, Veg. Lunch is included, as well as tea/coffee in the morning and afternoon.

    • Who soon will I get the certificate?
    The certificate would be generated immediately online once you clear the exams.

    • Do you provide any placement support?
    NIHT Digital Academy will only assist and guide the students for getting a Job, but their is no assurance.

    • Is there any Live Project to work on?
    Yes, post training you will participate in Live Projects, Case Studies & Real Live Examples.

    • Can I earn while I learn?
    Yes, you can earn while you learn by working as our marketing agent and earn handsome commissions.

    • What will I get post completion of the course ?
    We will give you an account in Free Cart – where you can make and sell ecommerce site by paying a very nominal hosting charges.
    We will give you other marketing tools.

    • Should I bring my laptop for the workshop?
    Yes, you need to bring a laptop along with you.

    • Is there any preparation needed before the class(es)?
    It will be wonderful if you have an admin access to google adwords and analitics account. And if you can simply familarise yourself with it. And if you dont have one you can create one.

Enquiry Here


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