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Search Engine Optimization


The 40hrs course in Search engine optimization (SEO) training program gives you an insight into the process of affecting the higher ranking of a website or a web page in a search engine's "natural" or un-paid ("organic") search results preferably on the top of the search result.

The programme will train you in knowing how the search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.


The main objective of the course is to make the candidates learn how to best optimise their website or web page so that it gets higher ranking in search results It covers the key considerations or algorithms that different search engines or directories uses.

To understand how Serach Engine Optimisation (SEO) helps the company grow globally by learning to use various techniques (like using correct keywords, creating links, enhancing contents), building external links.

More importantly keyword frequency, meta tags, headings, links and site structure etc.

Who should attend?

This Programme is ideal for anyone who wants to build a career in web development, digital marketing, site promotion, online marketing and or for those who are already into the overall marketing domain in a company.

• Web Developers
• Marketing & Advertising Professionals
• Small business (Entrepreneurs) owners
• IT Professors or Trainers
• Government Service Professionals
• Marketing Professors or Trainers
• Government Service Professionals
• Students
Graduates / MBA’s / B Tech / M Tech / PGDM / BCA

What will I learn?

Upon completion of this course, you will be able to:
• Understand how to use able to optimise your website or web page to give better search engine ranking
• Know the current techniques for SEO
• Use link building, meta tagging, site submission, giving header and short description of your website to get a better search engine ranking
• How to increase traffic to your site
• How to create brand awareness
• How to integrate mobile strategy to improve ranking

How will I benefit?

• Enter the web development industry
• Increase your SEO knowledge.
• Learn how to get better search engine ranking
• Learn new and ethical ways of doing SEO
• Learn how to get more traffic to your site
• Learn the best practices of SEO
• Build a great online strategy
• Grow your business by making it visible online
• Have an edge over your competitors

Course Details
  • SEO Overview

    • What is SEO?
    • Introduction to SERP
    • What are search engines
    • How search engines work?
    • Major functions of a search engine
    • What is traffic?
    • Different types of keywords
    • Google keyword planner tool
    • Keywords research process
    • Understanding keywords mix

  • On-Page & Off-Page SEO

    • Keywords optimization
    • Content optimization & planning
    • Understanding Your audience for content planning
    • Adding social media plug-in on web pages
    • Internal linking
    • Meta tags creation
    • Creating Webpage in HTML
    • Sitemap creation and submission
    • What is FTP?
    • How to use FTP?

    • What is domain authority?
    • How to increase Domain authority?
    • What is page rank?
    • How to increase page rank?
    • What is back links?
    • Types of back links?
    • What is link building?
    • Types of link building
    • Link building strategies for your business
    • Easy link acquisition techniques
    • Link opportunity prospecting & creating link baits
    • Types of content on Digital World
    • Infographic, Podcast, Video
    • Importance of Content Marketing
    • Content Scaling and social Media in Link building

  • Local SEO

    • Local SEO
    • Google places optimization
    • Classified submissions
    • Using H card
    • Citation
    • NAP (Name Address Place)
    • What is primary keyword, seconday keyword and tertiary keywords?
    • What is the difference between keyword stuffing and keyword placement?
    • How to write an optimized content?
    • How to write a content for article, blog and press release
    • Top tools for SEO
    • Monitoring SEO process
    • Preparing SEO reports
    • How to create SEO strategy for your business
    • Top plugin of wordpress?
    • What is link juice?
    • What is domain authority?
    • What is page authority
    • Importance of domain and page authority?
    • How to optimizes exact keyword for your bussiness?
    • How to optimize your site for Google Hummingbird Algorithm?
    • What is Google Panda Algorithm?
    • What is Google Penguin?
    • What is Google EMD Update?
    • How to save your site from Google Panda, Penguin and EMD Update? • How to recover your site from Panda, Penguin and EMD?

  • Mobile SEO

    This module teaches you how Google Analytics actually works, and how to customize it.

    • The high level architecture of Google Analytics as an analytics product.
    • How to install and modify the Google Analytics tracking code for various scenarios.
    • How to extend the capabilities of Google Analytics with features like custom variables, event tracking, e-commerce, and more.
    • How to create data filters and profiles for custom purposes.
    • Advanced goal and e-commerce setup.
    • How to set up and launch A/B tests using Google's new Content Experiments feature.

  • Frequently Asked Questions

    • Where will the training be organized?
    The Training will be organised in our centre or a Hotels for Corporate batches

    • What will be the timing of the batches?
    Weekday Morning and Evening Batch
    Weekend Only Batch

    • How do I take admission?
    You can fill the form online or via email.
    Or you can come to any of our counselling centres’ and take admission.

    • When is the last date for admission?
    1 week prior to the course commencement dates.

    • Can I pay in instalments?
    Yes, you can pay in instalments. But if you are interested to get our FREE offer then you have to make down payment.

    • Will everyone get Google Certificate?
    Yes, but you need to take Google Certified Professional Exam. And you need to clear 2 exams out of 3 exams to be eligible for GCP certificate. This exam is conducted online by Google. NIHT Digital Academy would only assist you.

    • Are meals included in the Program?
    Yes, Veg. Lunch is included, as well as tea/coffee in the morning and afternoon. • Who soon will I get the certificate?
    The certificate would be generated immediately online once you clear the exams.

    • Do you provide any placement support?
    NIHT Digital Academy will only assist and guide the students for getting a Job, but their is no assurance.

    • Is there any Live Project to work on?
    Yes, post training you will participate in Live Projects, Case Studies & Real Live Examples.

    • Can I earn while I learn?
    Yes, you can earn while you learn by working as our marketing agent and earn handsome commissions.

    • What will I get post completion of the course ?
    We will give you an account in Free Cart – where you can make and sell ecommerce site by paying a very nominal hosting charges.
    We will give you other marketing tools.

    • Should I bring my laptop for the workshop?
    Yes, you need to bring a laptop along with you.

    • Is there any preparation needed before the class(es)?
    It will be wonderful if you have an admin access to google adwords and analitics account. And if you can simply familarise yourself with it. And if you dont have one you can create one.

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