A Google Partner badge is what sets an ordinary marketing agency from an advanced one. It’s not just an achievement but also a matter of pride for any Digital Marketing Agency to be handpicked by Google to be a partner.
So after nearly one and a half years of immense hard work and dedication, NIHT Infosolution Pvt Ltd. finally joined Google’s list of Partnering agencies. Reviewed and suggested by the top business’, NIHT is now a top Google Partner agency in Kolkata. The entire team is responsible for this achievement and we couldn’t be any happier.
So how does a digital marketing consultancy firm becomes a Google Certified Agency?
I’m glad you asked.
Well, there are a lot of factors contributing to this. Some of these are
- Certifications: Candidates associated with the Google Ads Manager account has to share their information from Academy for Ads and it’s always good to put a work email address for proper attribution. At least one candidate should be certified in at least two Google Ads certifications including Google Ads Fundamentals. Other certifications may include Search Ads, Display Ads, Mobile Ads, Shopping Ads and Video Ads.
- Spending: The spending criteria should be around USD 10,000 equivalent to almost around INR 7,00,000 (approx) in the last 90 days.
- Company Performance: The performance of the company is an important contributing factor. The client’s Google Ads accounts must be linked with the company’s Google Ads Manager account. Moreover, the factors that contribute to these factors are:
- Client Retention- This checks how many of your clients bounce off from the manager account.
- Client Revenue Growth- How much do the clients get as ROI from spending and how their revenues increase over time marketing via Google Ads.
- Increase in Advertisers- How many advertisers are connected to the manager account and whether they increase or decrease over time.Overcoming such hurdles was difficult but a challenging task and we at NIHT are always up to take on such challenges.Moreover, our expert team is also there to help in the training process for students. NIHT is also a highly rated digital marketing institute in Kolkata. Our extensive and up to date curriculum prepares the novice into a well rounded Digital Marketing expert. Imagine the contribution from our team of qualified experts and how they can build careers which also happens to be our tagline.
We’re extremely proud of our achievement and also want to move further in the next step and earn a Premier Partner Badge from Google. Just like we said, challenges drive us to do more and make us better than the rest.