Welcome to the Global Standard in Digital Marketing Training.
The greatest professional challenge of the 21st century is staying relevant. Get the digital marketing skills to stay ahead of the game, a certification that is recognized across the globe and access to the DMI Membership for the sharpest insights and opportunities. Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.
Digital Marketing Foundations
Introduction to Digital Marketing and kick start an exciting career with our Certified Digital Marketing Professional!
Learn how to build and publish a well designed, high performance optimized website that is aligned to your business goals.
Develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-orientated and data driven way informed by buisness objectives, aligned with the buyer journey and overall marketing strategy.
Social Media Marketing
This module will enable you to build an organic search marketing strategy that brings the right kind of visitor to your website. It will help you understand how to boost conversions, stand out from competitors and ensure best possible ROI.
Understand the fundamentals of paid search, how it differs from organic and key benefits of both.
Display and Video Advertising
Learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube
Learn the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns.
Be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.
Design complex, long term digital marketing strategies that service marketing and commercial objectives.