This course will cover:
• Understanding what online advertising is and where AdWords™ fits in.
• How Quality Score works and why it’s so important in the AdWords auction.
• How to structure your account, campaigns and ad groups to position yourself for success.
• How to research, identify and refine the keywords and match types you’ll be bidding on.
• Tips for writing great text ads that will stand out from the competition.
• Creating your first campaign and targeting users by geography, language, device, and even day of week and time of day.
• Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types.
• How to manage your account with the AdWords Editor.
• Understanding the reporting features of AdWords™ and leveraging key user interface components.
• Tracking conversions and measuring ROI from your campaigns.
• Bing: account basics, keyword selection, ad set-up and how to bid.
This course will cover:
• Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads.
• Connect with your audience on millions of websites using image, video, and rich media display ad formats.
• Use tools like the Google Ad Planner, the Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities.
• Use remarketing to identify and target prospective customers with laser focused messaging.
• Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users.
• Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher.
• Expand and refine keyword lists and continually optimize bidding strategies.
• Extending your text ads with location, call, product, sitelink, social, and mobile app extensions.
• Diagnose problems and find areas for improvement.
The Training will be organised in our centre or a Hotels for Corporate batches
Weekday Morning and Evening Batch Weekend Only Batch
You can fill the form online or via email Or you can come to any of our counselling centers and take admission.
Or contact our admission counselor at 9830269100
1 week prior to the course commencement date.
Yes, you can pay in installments.
The certificate will be generated immediately online once you clear the exams.
NIHT Digital Academy provides 100% placement assistance.
Yes we offer live projects and case studies to all of our students. The live projects help them to get industry oriented.
Yes, you can earn while you learn by working as our marketing agent and earn handsome commissions.
Post completion of the course you will get a certificate from NIHT.
We always recommend students to carry laptop.
This Programme is ideal for anyone who wants to create and implement effective online advertisement strategy.
"The good part of NIHT is that it's a great place to learn and the management is quite supportive"
"According to me NIHT is one of the best Academy in Kolkata to learn every single thing about digital marketing in detail from the trainers."
"I am a student of NIHT Institution.....They helps me a lot...There the professors teach us very clearly...Each and everyone guides us a lot...I am happy to be a student of NIHT institution.Thank you..."
"NIHT believes in producing competent professionals"
"I am really thankful to NIHT for enhancing my knowledge about digital marketing. This course aided my knowledge on a high growth industry, Can't Thank NIHT enough."
Training program is designed in such a way that even a novice becomes an expert in web and digital marketing technologies.