This module helps you in learning the user interface, understanding the various types of reports and how to find actionable insights in your data.
• An introduction to web analytics in general, and Google Analytics in particular.
• The dozens of reports Google Analytics provides you “out of the box”.
• Generating actionable insights from your website’s data.
• Measuring business outcomes rather than just counting visitors.
This module gives you deeper understanding into more sophisticated tools like advanced campaign tracking, Advanced Segments, and Custom Reports, Multi-Channel Funnels and Flow Visualizations.
• How to use even the most powerful features of Google Analytics.
• How to measure every marketing effort your organization is making – whether online or offline.
• Analysis techniques you can use to immediately start improving the performance of your SEO program, your SEM campaigns, and any other marketing campaigns you’re measuring.
• How to measure the impact of social media outlets like Facebook, Twitter, and Google+.
This module teaches you how Google Analytics actually works, and how to customize it.
• The high level architecture of Google Analytics as an analytics product.
• How to install and modify the Google Analytics tracking code for various scenarios.
• How to extend the capabilities of Google Analytics with features like custom variables, event tracking, e-commerce, and more.
• How to create data filters and profiles for custom purposes.
• Advanced goal and e-commerce setup.
• How to set up and launch A/B tests using Google’s new Content Experiments feature.
The Training will be organised in our centre or a Hotels for Corporate batches
Weekday Morning and Evening Batch Weekend Only Batch
You can fill the form online or via email Or you can come to any of our counselling centers and take admission.
Or contact our admission counselor at 9830269100
1 week prior to the course commencement date.
Yes, you can pay in installments.
The certificate will be generated immediately online once you clear the exams.
NIHT Digital Academy provides 100% placement assistance.
Yes we offer live projects and case studies to all of our students. The live projects help them to get industry oriented.
Yes, you can earn while you learn by working as our marketing agent and earn handsome commissions.
Post completion of the course you will get a certificate from NIHT.
We always recommend students to carry laptop.
"The good part of NIHT is that it's a great place to learn and the management is quite supportive"
"According to me NIHT is one of the best Academy in Kolkata to learn every single thing about digital marketing in detail from the trainers."
"I am a student of NIHT Institution.....They helps me a lot...There the professors teach us very clearly...Each and everyone guides us a lot...I am happy to be a student of NIHT institution.Thank you..."
"NIHT believes in producing competent professionals"
"I am really thankful to NIHT for enhancing my knowledge about digital marketing. This course aided my knowledge on a high growth industry, Can't Thank NIHT enough."
Training program is designed in such a way that even a novice becomes an expert in web and digital marketing technologies.