learning digital marketing on laptop

Post Graduate Diploma in Digital Marketing

Awarded by

Tata Institute of Social Sciences
(TISS)

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  • PG Diploma in Digital Marketing (Equivalent to MBA)
  • Practical Live Learning
  • Classroom Based Training
  • LMS for every student
  • Work Integrated Training Program
  • Earn While You Learn
  • Placement Assistance
  • Mentor Support and Guidance

The PG Diploma shall consist of four core courses covering specifics of Digital Marketing, Social media and Marketing analytics. The course examines digital marketing strategy, implementation and execution considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge and experience and will be able to develop an integrated digital marketing strategy, from formulation to implementation.

  • Semester I

    1. Digital Marketing fundamentals (2credits)
    2. SEO & SEM (3 credits)
    3. Social Media Marketing (3credits)
    4. Vocational Practical I (12credits)
      • (OJT + Internship)- 8 credits
      • (Project) – 4 credits
  • Semester II

    1. Marketing Analytics (4 credits)
    2. Google ad sense and Affiliate marketing (2 credits)
    3. Mobile Marketing (2 Credits)
    4. Vocational Practical II (12Credits)
      • (OJT + Internship)- 8 credits
      • (Project) – 4 credits
  • Eligibility Graduate
  • JOB Roles Digital Marketing Executive, Marketing Data Analytics Executive, Online Market Research Executive
  • Duration 1 Year
  • Certificates PG Diploma in Digital Marketing from TISS (Tata Institute of Social Sciences)
  • Category Marketing
 

In 1964 declared deemed to be a University under Section 3 of the University Grants Commission Act (UGC), 1956.

1936

The Tata Institute of Social Sciences (TISS) formerly (Sir Dorabji Tata Graduate School of Social Work) was established

2011

TISS-SVE project was initiated under the aegis of All India Council for Technical Education (AICTE) proposed by the Ministry of HRD, Government of India.

100%

Work Integrated Training Programme (WITP) design for ‘Earn while you Learn’ feature.

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