Introducing Spark AR and how to implement AR with your business

Facebook launched spark Ar in the 2017 Ar conference. It was only available for mac’s initially but recently they came up with the windows version too. Its a software not an app, just clarifying this bit.

• you can go to sparkar.facebook.com download it
• there is a site called sketchfab and you can download 3d models from it and use it to build your AR filter

Now let’s give you some facts and figures about AR and social media

-did you know that 1 billion people have had a AR experience in the last year?

-Snapchat is the pioneer in terms of AR filter

Snapchat also has a platform to create AR filters, that’s called “AR studio”

It is more user-friendly and currently, it has more guided in-app tutorials

I am currently perusing digital marketing certification course at NIHT digital marketing.

its been a great journey so far. Here learning is FUN.

Now let’s discuss ar. shall we

1. The augmented reality market is expected to grow up to a whopping $90 million by 2020.
2. Experts claim that almost 50% of business revenue would be sourced directly from the sale of AR hardware.
   
3. Shoppers Stop Example– The brand targeted shoppers in the catchment area by announcing the presence of an unclaimed KENDALL + KYLIE Bag somewhere inside the store, and a chance to claim it, with the only catch being that the bag was in fact, not real! Users were asked to locate the bag and claim it by posing with the virtual bag and sharing their image/video on Instagram
4. Gucci’s AR try-on app
5. Toyota – vehicle demo

1. Brand awareness
2. engagement
3. audience retention
4. sales

see in you the next one 

For more information visit https://nihtdigitalmarketing.com