DuckDuckGo (DDG) is an internet search engine that emphasizes protecting the searchers’ privacy policy and avoids the filter bubble of personalized search results.
DuckDuckGo conquered a milestone by reaching 100 million searches in a single day for the first time.
DuckDuckGo continues its steady growth as its public traffic data indicates that the record was hit on January 11 ( Monday).
Achieving Monday’s milestone, DuckDuckGo is also on track to hit 90 million searches in a single day in January.
For better analysis, DuckDuckGo averaged around 52 million searches in January 2020. That means this month’s numbers represent an increase of 73% year-over-year.
Here are some previous increase rate year-over-year for growth perspective:
- January 2019 to January 2020 – 52% increase
- January 2018 to January 2019 – 62% increase
- January 2017 to January 2018 – 61% increase
- January 2016 to January 2017 – 30% increase
DuckDuckGo’s growth isn’t limited to web search only its mobile app is more popular than ever.
This past week it climbed a high of #7 in the iOS app store for all free apps and #1 for all utility apps.
DuckDuckGo’s success on mobile made it just behind Google at #2 in mobile search market share and usurped Bing and Yahoo
DuckDuckGo v/s Google
DuckDuckGo is officially the #2 search engine on mobile in the US. On the desktop, it lags behind Bing and Yahoo at #4, as it is not easy to grow more on desktops as more searches occur on mobile.
DuckDuckGo is experiencing a growth never seen in the past 12 years. DuckDuckGo is on its way to becoming a part of a greater shift towards private platforms.
DuckDuckGo’s USP
The key selling point of DDG is its privacy policies. Users can conduct a search without their personal information being collected or sold for advertisements.
As people are becoming more aware of the fact that how the companies are using their data it appears they’re making conscious decisions before choosing a service.
It is important for the people to know what they’re signing to big tech has in its terms and conditions. Antitrust investigations on companies like Facebook, Amazon, Apple, and Google brought their policies to the forefront.
DuckDuckGo’s growth has been steady enough to observe that it will be constant. To achieve this growth DuckDuckGo had to spend years, it’s not something that occurred without any forethought.
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