If you have heard people saying that email marketing is dead then look at them and say like Chandler, “Can you be more wrong?”
In 2019 also email remains as one of most efficient way to communicate, inform latest company updates, provide insights about company products and also to generate leads.
But email marketing is not easy unless you can build up a clear paln and strategize to hit your subscribers with the right email at the right time.
You have to be a pro in email automation also. Automation is the technique where emails are sent to the subsribers automatically when an event is triggered like someone opens your last email, or a contact submits a form or even when a subscriber visits a specific website page.
You should also look into double-opt-in subscribers so you know for sure that these are the highly interested users who are looking forward to your emails.
Complimenting your email strategies with drip marketing is also highly recommendable so that you can turn the cold leads into warm ones and ultimately pursuading them to purchase your premium packages whether it’s a product or a service.