Who are Nano-Influencers?
Basically “Nano” means very small and “influence” means something which has the power to influence many people, as through social media or traditional media. Nano-influencers are parallel to micro-influencers. Conversely, they stand out from the rest with better connections, better engagement for the better tomorrow. Nano influencers are adding appreciable content and making a great impact on society.
Marketers progressively identifying the efficiency of influencer marketing to give a proper shape and size globally. It describes as someone with between 1,000 to 10,000 followers and very active on social media. Vital truth is that they are not famous; they’re just normal people who are predominantly live on social media and know-how to create a super fantastic post to rack up a huge number of “likes.” They gain trust and respect from their customer/audience by aiming the viewer’s interests, likes, dislike, and also appreciate their comments and views. The present scenario says that about 10% of the digital marketing budget is being keen on influencer marketing initiatives.
Why Brands need Nano-Influencers?
Everyone needs to know why any brand should work with these influencers. As per the marketing strategies you could have found that Nano Influencers enhance some real value to your overall Instagram influencer marketing efforts, their ideas are unique, and they deliver outstanding content.
There should be a friendly bond between the Influencers, and the brand and they maintain a certain
level of influence over a group of audiences on the Internet, usually through a social network. They
raise with your brand and can help you increase renovations.
You may be thinking that why a brand would hire someone of fewer fans to market them. Make a note that all marketers realize that engagements with them can lead to trust and connections.
Yes, they are trustworthy. The small followers there will be a high chance to get loyal and authentic connections. They don’t necessitate marketing budget as they charge less for a branded social media post, and the majority of them are ready to review your product/service in exchange for branded perks and help brands of all sizes and figure out to promote their products successfully.
These influencers are experts in the creation of content with proper information, and they will have few brand associations, and their followers are yet to get tired of their advertisements. If they are obsessive about a brand, they start sharing their experiences for the betterment of business
Benefits of Nano-Influencers:
- Instead of hiring up celebrities, I would recommend everyone to hire nano-influencers because they’ll start boosting up your brand at a very low rate. Thus they are cost-effective.
- They have the Potentiality of content and depths of words which derive after doing a lot of research.
- An innovative way of promoting products among target audience-Email Marketing, social media, Facebook ads, Instagram posts, WhatsApp business group, LinkedIn, etc.
- Nano-influencers also having biological followers. The majority of their followers are often people who know them – friends, family, and colleagues. And, they are also approachable and relatable.
Noting down the above points, I want to conclude that you can finance Nano-influencers if you want to enhance the brightness of your brand. What you have to do is you have to choose the right influencer who can convey proper information about your product and help to promote business by providing quality advertisements for promotion. I will suggest you while thinking about working with Nano Influencers you should do your research systematically before approaching them for a partnership.
– Satavisha Ghatak