Top Dynamic Social Media Marketing Strategies 2023: Organic vs Paid
Are you confused about organic and paid social media marketing? Can’t figure out what type of social media marketing strategy you should adopt to make money in this ever-changing digital marketing realm?
There is no doubt that in the digital landscape of 2023, social media marketing will dominate all types of marketing strategies. You just need the right guide to make money out of it!
The truth is that both organic and paid social media strategies have differences and advantages that make you a successful social media marketer. While both are like the right and left-hand social media marketing strategies, knowing the differences between paid and organic will have a major impact on your profitability in 2023

What is Organic Social Media Marketing? 

Organic social media marketing is when you share posts, content, memes, or any visuals to drive conversions into your business without spending any money. You just need some free social media tools to make people fall for your objective!
For example, you can create a fun post about your bakery business showing various kinds of decorated, tasty cakes and share it on Facebook, Instagram, LinkedIn, and other social media platforms.

What Are the Key Advantages of Organic Social Media Marketing?

Organic social media marketing not only saves all the pennies in your pocket but also gets you engaged audiences. Here are some must-know benefits of organic social media marketing for businesses that you should know in 2023.

1. Building brand awareness

For beginners, starting a business is all about making people aware of your products or services. For that, nothing can be as useful as organic social media marketing. Strong consistency in organic marketing can boost your audience even more. However, this process may take a little time to show the result, but it is proven to bring the best result. 

2. Strong bonding with the audience

Making a strong relationship with your targeted audience is what gives you a vast profit in your online business. If you ask how, then organic social media marketing is the answer! Through this process, you can engage and understand the audience's objectives. 
However, this requires a thoughtful and strategic approach to organic marketing, which you will learn by the end of this blog.


3. Cost-effective

Unlike paid ads on social media platforms, organic marketing can reach your targeted audience, build trust, and result in profit without spending a significant amount of money. Isn’t it a fantastic strategy to start your career as an organic social media marketer?

How to Grow a Business through Organic Social Media Marketing?


Growing a strong business presence through organic social media marketing requires proper social media marketing skills and strategies. Here are six major highlights that you should adopt to expand your start-up on social media platforms: 
  • Set your goal wisely
  • Identify your target audiences
  • Select the right social media platforms
  • Create a meaningful and interesting content strategy 
  • Keep optimizing the social media profile
  • Keep analyzing the organic result

How to Learn Organic Social Media Marketing? 

Enroll in a Google or YouTube online digital marketing course to improve your knowledge of organic social media marketing. If you want to flourish in this sector and alter your career, there is no better way to learn than by enrolling in the best digital marketing training institution focusing on organic social marketing.


How Much Can an Organic Social Media Marketer Earn in India?

A social media marketer in India can earn a minimum of up to Rs. 6 lakhs in a job. A freelancer’s salary in organic marketing depends on the number of clients.

What is Paid Social Media Marketing?

Paid social media marketing is when you promote your brand, product, or service on social media through paid advertising. It costs money to show ads on social media platforms. 
For example, if your business is about selling t-shirts, you can run ads on Facebook, Instagram, and LinkedIn to reach vast social media audiences. 

What Are the Key Advantages of Paid Social Media Marketing?


When it involves money, it can provide you with various types of major advantages, like:
1. Driving leads
According to social media trends in 2023, while organic marketing can make your relationship strong among your existing audience, paid social media marketing has the power to expand your business beyond your existing audience by reaching vast audiences and driving leads.
2. Showing quicker and faster growth in result
When it is paid, it is faster! With paid social media marketing, your business can grow faster compared to organic marketing. The right type of ad can bring vast engagement from potential customers to you. 
3. Supports in targeting method 
In paid social media marketing, you have the greatest ability to target audiences based on their activity, location, age, and more. In this process, your business can make higher conversions than anything else. 

How to Grow a Business through Paid Social Media Marketing?


You can shape your business for vast profit through paid social media marketing. All you need is perfect knowledge and strong skills in this field. Here are some major highlights that you should adopt to expand your start-up on social media platforms: 
  • Sit down and set your goal about what you want to achieve by running ads
  • Set a budget based on your financial and marketing requirements
  • Identify your targeted audience 
  • Make your targeting campaign as per your goal
  • Create relevant, strong, and engaging content
  • Set the retargeting method wisely


How to Learn Paid Social Media Marketing? 

If you opt for paid social media marketing, then it can be a career-changing opportunity for you. If you are a beginner, then don’t worry, because all you need is proper knowledge of this field to kick-start your career. 
Enrolling in a reputable digital marketing institution to learn paid social media marketing strategies will make you specialize in this field in all aspects. 

How Much Can a Paid Social Media Marketer Earn in India?

A paid social media marketer can earn between Rs. 3 lakhs to Rs. 10 lakhs per year in India. However, your salary improvement depends on your skills, experiences, etc. 
It does not matter whether you want to start your career in paid or organic marketing. What matters is the knowledge and skills that you pursue before opting for either of these two social media marketing strategies. 

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