Social Media Marketing is one of the most sought-after strategies to build a brand in recent times. The importance of social media as a marketing platform has grown exponentially over the years.
Let’s first understand what is social media.
Social Media can be defined as any online platform or application where users come in to share content in the form of text, images, videos and links to build a community and create a social network. Our sole purpose of visiting social media is to take time off from our everyday life and virtually engage with content from millions of hosts.
The brightest side of social media is that it never fails to entertain us. Why?
Any Social Media platform may it be Facebook, Instagram, Snapchat, Twitter, etc give utmost importance to the quality of content so that the users can find it engaging and keep on returning back to these sites. This is exactly where businesses and brands come into play.
All businesses know that social media channels like Facebook, Instagram, Youtube, etc are the hub-spots for users who come in to engage with content. These platforms are guaranteed sources of internet traffic, then why not utilize them for marketing? This is exactly why brands are also present here. Don’t believe me? Let me show you a practical example.
We all use Facebook, don’t we? Go to your Facebook account and type in any brand name that you can think of in the search bar. I bet you will find a Brand Page present.
Businesses generally use social media sites to gain online visibility and to engage with brand advocates with personalized communication and building relationships. Every major business requires a solid social media presence to connect to its followers and in turn, persuade them into taking their product or service into consideration. The best part about this is that everything over here is measurable. A brand can measure:
- Engagement of users with its content
- How many people visit the business website after seeing the content
- How many users are talking about a brand at any given time
All these points help a business or brand to understand what it is that users want from them and in turn generate or revolve around content that may help them answer the question.
Social Media Marketing (SMM) has grown into an extensive professional career over time. Businesses that had no social media properties are also starting to realize the importance and planning to create them. Lots and lots of vacancies are generating. Due to this, the hunt for good social media marketers is growing vastly. A sound Social Media Marketer who can make sense of what he does and who can implement proper strategies to increase a brand’s value can draw in a huge salary too. So are you ready to explore this career path?