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Prosit Paul Chief Operating Officer
- NIHT
- 15 Dec, 2022
Digital marketing is defined as a form of marketing that promotes and sells products and services on the internet. It is a process of leveraging different online marketing channels such as search engines, social media networks and email to reach your target audience. Digital marketing is also known as online marketing. Digital marketing helps one to reach out to a larger audience than one can reach by traditional marketing methods. This form of marketing is very cost-effective than traditional marketing and thus preferred by many companies.
Are you on the threshold of choosing your career path? Then you can choose digital marketing and make your career in this field. Digital marketing offers lots of career opportunities and thus it has become a popular career option for many individuals.
If you want to know how digital marketing works, then it is recommended that you opt for a digital marketing certification program and get thorough knowledge about it.
Career opportunities in the field of Digital Marketing
- Brand Manager
- Social Media Manager
- Digital Marketing Manager
- Search Engine Optimization Specialist
- Content Developer
- Email Marketer
- Mobile Marketing Specialist
Nowadays, digital marketing has become very important for companies because it offers multiple online marketing strategies, cost-effective marketing solutions, advanced campaign tracking and measurement and continuous campaign performance feedback. Online marketing works by developing a coordinated strategy that supports target audience’s unique buying journey.
The growing trend of digitising business has led to an enormous demand for skilled digital marketing professionals. The companies are now reaching out to a wider audience by using the power of the internet for grabbing the attention of their potential clients.
Reasons Why Digital Marketing is needed
Digital marketing is important because it provides several benefits. Digital marketing is less expensive than other traditional marketing methods. Digital marketing offers great flexibility. You can use different forms of digital marketing such as Email Marketing, Content Marketing and Social Media posts for promoting your business. Nowadays, many consumers are doing most of their shopping online. With the help of digital marketing, you can connect with these consumers quite easily. Digital marketing lets you communicate directly with your customers. This shows the customers that you care about what they say and make them feel respected. You can get valuable information about customers’ preferences. Are you interested in building your career as a digital marketer? You can learn the basics of digital marketing by joining a digital marketing institute. There are many institutes offering digital marketing courses. You can check out the top 10 digital marketing institutes in Durgapur and join any one for getting thorough knowledge about digital marketing.
Top 10 Digital Marketing Institutes in Durgapur
1. NIHT
NIHT is a well-known digital marketing institute that has been offering digital marketing training for a long time. Our digital marketing courses are updated regularly and this ensures that the students learn about the latest digital marketing practices.
We have experienced trainers and faculty members. These faculty members have also handled digital campaigns for many clients. We have trained 22125+ students and helped them to build a successful career in the field of digital marketing. We have also signed up with Jainx University for a digital marketing training program.
We have live training and practical sessions and this helps the students to get thorough knowledge about digital marketing. Our placement partners are very proud of our talented students. We are a Google Badged Partner Digital Agency. We have worked for various companies such as Altius Sports, East India Pharmaceuticals, GKB and Emami etc. With our efforts, clients have successfully created a social identity for their brands.
Check Out Different Reasons for Joining NIHT
· 100% Placement Support
· Live Projects
· Global Certifications
· Case Studies
· Expert Faculties
Different Digital Marketing Courses at NIHT
Course Name – Certificate Program in Digital Marketing
Do you want to build a successful career in Digital Marketing? Then it is suggested that you join NIHT’s Certificate Program in Digital Marketing. This course is useful as it helps you to learn about the ins and outs of Digital Marketing. It will help you to learn about the marketing strategies to start or grow your business. The course will help you to become a certified and professional digital marketer.
Course Name – Premier Program in Digital Marketing
In this course you will learn the art of effective content creation. You will also learn about photo and video editing and other AI tools.
Course Name – Master Program in Digital Marketing
You will be learning about AR/VR technologies in this course. The course will help you to get an idea about how to create powerful campaigns by automating your market workflows. You will also learn about the strategies that will help you to manage your Ecommerce business.
Short Courses
We are also offering Short Terms Courses for our students. These courses are –
Website Development, Social Media Optimization and Search Engine Optimization.
1. Website Development
You will be learning about HTML in this course. This course will also help you to get an idea about dynamic and responsive website creation by using WordPress. After you complete the course, you will be awarded a certificate. You will also receive placement assistance from the institute.
2. Social Media Optimization
In this course you will be taught about the strategies and techniques for improving and optimizing your social media profiles. After successful completion of the course, you will be awarded a certificate.
3. Search Engine Optimization
This course will help you to learn about Search Engine Optimization (SEO) and why it is important to help your websites rank on the search engines. You will be taught how to rank your website effectively on search engines by using the latest techniques, tricks and tools.
Placements and Internships
We are providing internships and placement opportunities to our students. Our students have got opportunities to work in companies like Dabur, Schbang, Sharekhan, HCL, Hulladek, OYO, Bandhan Bank and Arena Animation etc.
Contact Information
16C, Ashutosh Mukherjee Road, 1st Floor
Near Homeland Mall, Kolkata – 700 020
9830269100, 9830269700
2. Digital Vidya
If you want to learn about digital marketing, then you can join Digital Vidya.
Course Curriculum
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Web Analytics
5. Facebook Marketing
6. Inbound Marketing
7. Email Marketing
Website – www.digitalvidya.com
Email – [email protected]
3. TalentEdge
TalentEdge’s digital marketing course teaches you everything you need to know about digital marketing.
Course Curriculum
1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Pay Per Click (PPC)
4. Email Marketing
Website – https://talentendge.com
Email - [email protected]
4. Acesofttech Academy
Acesoftech Academy is a Digital Marketing training institute offering 3 months digital marketing course for students.
Course Curriculum
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Pay Per Click (PPC Training)
Website – www.acesoftech.com
Email - [email protected]
5. Calcutta Media Institute
CMI offers a PGDM course in Digital Marketing and Social Media. This course will help the students to get hands-on experience in the digital marketing field. It also teaches a few other courses related to media, management and communications.
Course Curriculum
The course includes theory, practical sessions and industry internships. The course has 2 semesters and the second semester offers hands-on training and internship.
Website – https://cmi.net.in
Email – [email protected]
6. Educational Excellence
Educational Excellence is one of the best Digital Marketing institutes in Durgapur. Their digital marketing training modules are developed by experts who have several years of experience in digital marketing.
Course Curriculum
1. SEO
2. SMO
3. Email Marketing
4. YouTube Promotion
Website – https://educationalexcellence.in
Email – [email protected]
7. Digital Market 24x7
Digital Market 24x7 provides its students supreme learning experience. It is one of the best places for learning digital marketing.
Course Curriculum
1. SEO
2. Social Media Marketing
3. PPC
4. Email Marketing
Website – www.digitalmarket24x7.com
Email – [email protected]
8. Anudip Foundation
Anudip Foundation offers both Certificate and Advanced courses to their students.
Course Curriculum
1. Social Media
2. Analytics
3. Information and Media Literacy
Website – www.anudip.org
Email – [email protected]
9. School of Design and Media
They are offering digital marketing course for the benefit of students. The students can check out their various digital marketing courses and then join any one of them.
Website – https://sdmedu.in
Email – [email protected]
10. Techstack Academy
Techstack Academy offers Short Term Course in Digital Marketing and Post Graduation Program in Digital Marketing. It offers hands-on training to their students.
Course Curriculum
1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO)
3. Email Marketing
4. Social Media Optimization
Conclusion -
Before you join a digital marketing institute, you should keep in mind a few important points. These points are - ·
Industry Experienced Trainers
The trainers should have good experience and know what is currently happening in the existing market. It is necessary to know about the experience of the trainer because this person is going to teach you digital marketing.
Job Placement and Internship
It is necessary to check if the institute is offering internship programs and providing any placement assistance to their students. ·
Certificate
After the completion of the digital marketing course, the institute should provide you with a certificate that you have successfully completed the digital marketing course. This certificate will help you to show your proficiency when you apply for a job. Just keep the above points in mind before you finally join a digital marketing training institute.
Kolkata, also called the City of Joy, is considered as a literary and cultural hub of India. It is a place where people are eager to learn new fields of study. This determination to learn something new has given rise to many institutes offering digital marketing courses to individuals who want to make a career in the digital marketing field. Kolkata has several places of interest. One can visit places such as - Science City, Eco Park, Victoria Memorial, Nicco Park and Kalighat Temple etc.
You can carve out a successful career after completing your digital marketing course. So, what are you still waiting for? Join a digital marketing institute and learn the basics of digital marketing as soon as possible.
popular career option for many individuals.
