Why Choose This Course?

Virtual Reality will be the future of marketing strategies. In this course, learn AR/VR, and use data-driven analytics through marketing automation to be present on all major platforms. Learn 360° industry-level digital strategies to become agency-ready.

  • Create powerful campaigns by automating your marketing workflows
  • Strategies to succeed in scaling and managing e-commerce businesses
  • Venture into the metaverse with AR/VR technologies
  • Acquire campaign management and automation skills
  • Get 20+ Professional Certifications
  • Learn from case studies and live projects
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Master Program In Digital Marketing Course

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  • presentation
  • Corporate Soft-skills
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Digital Marketing Overview

How Digital Marketing targets and grows businesses and its potential scope in the coming years.

Digital Marketing Strategy

Understanding concepts like the ripple effect, consumer behaviour, and creating custom marketing strategies.

Website Planning & Creation

Learn how to plan, design, and code your very own website using HTML and WordPress.

Search Engine Optimization

Learn how the usage of SEO techniques can help optimize your web content and rank on search engines.

Google Tag Manager

Learn event tracking and setting up tags and triggers using Google Tag Manager.

Social Media Marketing

Learn how to use paid and organic social media marketing strategies to engage with your audience.

Facebook

Introduction to Facebook marketing, understanding how its algorithm works, and ad campaign setup and configuration.

Instagram

Learn how to grow on Instagram, with content strategies, influencer marketing and tools for Instagram advertising.

Twitter

Understanding Twitter as a marketing platform using organic content, Twitter ads and analytics tools.

Reddit

Learn content curation using Reddit, and organic traffic generation using Reddit marketing strategies.

LinkedIn

Understanding the importance and benefits of using LinkedIn, with advertising and marketing strategies.

Mobile App Marketing

Create mobile app campaigns and learn how to promote and monetize your mobile applications.

Google Ads (Previously Adwords)

Creating, optimizing, and configuring ads on Google and its related properties.

Google Analytics (GA4)

Monitoring traffic and understanding your audience’s behaviour using the latest version of Google Analytics (GA4).

Content Marketing

Learn to create a great content strategy, to influence your target audience using content.

YouTube Marketing

Learn strategies to create engaging content, optimize channels for growth and build it from the ground up.

Adsense and Blogging

Learn about Google AdSense, content curation for blogging, and using AdSense for ads on blogs and websites.

Affiliate Marketing

Become familiar with the different affiliate marketing programs, and master skills in utilizing them for monetization.

Email Marketing

Learn how to create effective email marketing campaigns, and build and nurture email lists.

AI usage in Digital Marketing

Learn content creation and curation using AI, using chatbots, and other emerging AI tools for digital advertising.

Creative Ads Writing

Learn the formulas and tactics to create compelling copy to attract and captivate buyers.

Graphic Design Essentials

Learn the fundamentals of graphic design, typography, fonts & colours, and industry-required video editing skills.

Understanding UI/UX

Learn about UI design, design kits, beginner tools & UX optimization.

Professional Video Editing

Master professional video editing, with industry-standard tools like Premiere Pro & Filmora.

Podcasting

Get started with podcasting, recording and editing audio content, and building and promoting your podcast.

Viral Marketing

Pick up the skills to implement viral marketing strategies to engage with your customers and use tools for the same.

Gaming & Live Streaming

Introduction to the world of gaming and live streaming, and the future of in-game marketing through engagement with gaming communities.

Gamification in Online Marketing

Introduction to Gamification, Gamification Marketing Strategies and elements of Game Marketing.

AR & VR in Technology

Discover the latest in AR & VR Technologies and their uses and implementation across various digital marketing platforms.

Immersive Web Knowledge

Understanding a deep working of the web, including concepts such as IP, DNS & Client-Server Relationship.

E-commerce Marketing

Learn how to manage and build E-commerce platforms, while mastering strategies to compete with big companies.

Amazon Marketplace

Strategies to market on Amazon, optimizing product pages, and understanding analytics.

Influencer Marketing

Learn the ins and outs of influencer marketing & how to approach and collaborate with brands.

Marketing Automation

Master the art of integrating apps and platforms to create powerful workflows and automate your email lists.

Programmatic Advertising

Learn the concepts of programmatic advertising, including concepts such as ad sizes, pricing models, auction types and targeting strategies.

Psychographic Marketing

Understanding psychographics, customer profiles, and refined audience segmentation.

Data Analysis and Reports

Learn how to create reports, segmentation, perform qualitative research & master different advanced analytics platforms.

Conversion rate Optimization

Use CRO techniques and tools to optimize results, boost business and understand user interactions.

ORM (Online Reputation Management) & PR

Master the techniques and strategies required to build brand reputation, crisis management & press releases.

Digital Marketing Insights

Grasp various marketing principles, 360° digital strategies, and analyze marketing case studies.

Agency Management Sklls

Learn vital agency skills like targeting prospects, client handling, project management & closing sales pitches.

Personality Development

Corporate skills, etiquette, critical thinking & problem solving, along with leadership skills.

Interview and Resume Writing Skills

Learn the ways to create attractive resumes and prepare yourself with mock interviews and other practical skills.

Get Hired with Globally Recognised Certification

NIHT Graduates Are Building Careers With

Essar Group Olympia Group Tanishq Titan Aditya Birla Group

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Students Trained

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Global Certifications

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Entrepreneurs

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JOB Assistance


Why Choose NIHT

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Expert Instructors

Our courses are designed and delivered by expert trainers from Kolkata, Delhi, Bangalore, and Gurgaon who are digital marketing specialists.

Live Projects
Live Projects

Learning is effective when it is applied practically. We make sure our students work on assignments on a live project to help them hone their skills.

Placement
Placement Support

Our placement cell helps your resume get noticed by top companies while prepping you with mock interviews and client pitches.

Case Study
Case Studies

We discuss insightful case studies that help students get practical cues on brand building and strategizing.

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Life at NIHT

Who Should Upskill?

Ideal digital marketing course for students

Students

Students should improve their skills to gain a competitive edge. In the current work environment, particularly in Kolkata, proficiency in digital marketing increases employability.

best digital marketing course for job seekers

Job Seekers

Join a recognized digital marketing Institute like ours to improve employment prospects, adapt to shifting industries, and accelerate career progression in a challenging job market.

Digital marketing course for working professionals

Working Professionals

Sign up for a digital marketing course that will help you polish your skills, increase your job security, allow flexibility in work, and open doors for a wider career opportunity.

Digital marketing course for entrepreneurs

Entrepreneur

Digital marketing helps you stay competitive in the industry, adapt to market change, and grow your business which helps in generating leads and improving conversion rates.

Hear from our students

Meet Our Expert Team

We are a team of digital marketing professionals with proven experience across leading agencies, major brands, and real campaigns. At NIHT, we teach practical skills through hands-on training that reflects what actually works in today's market, not outdated textbook theories. Our mission is to equip you with the strategies, tools, and confidence needed to succeed in real digital marketing roles.

Frequently Asked Questions

Yes, you will explore augmented and virtual reality through hands-on sessions. From designing basic AR filters to creating virtual tours and interactive brand experiences, you will learn how these tools are used in real marketing campaigns to boost engagement.

Absolutely. You will learn how to find the right influencers, approach them professionally, plan authentic collaborations, and run campaigns that genuinely engage your target audience.

Yes, the program covers everything from setting up your Amazon store to running paid ads and analysing sales data to grow your business. You will learn how to manage listings, improve product visibility and track performance.

Yes, you will be introduced to how the internet works at a technical level. This includes how browsers load websites, how cookies track user behaviour, how servers store data and how all of this affects digital marketing performance.

Yes, you will learn how to use AI tools to create better ads, run A/B tests and automate marketing workflows. From writing ad copy to analysing performance and setting up smart campaigns, you will use AI to work faster and make better decisions.

Yes. You will learn how to increase website sales through Conversion Rate Optimisation. This includes improving design, layout and user flow, using heatmaps and behaviour tracking tools to understand visitor actions, and making data-driven changes that turn visitors into buyers.

Yes. You will gain the skills, tools and confidence to start your own digital marketing agency. The course includes a full section on how to find your niche, pitch to clients and scale your services like a real agency owner. You will also learn how to handle client briefs, run campaigns and deliver results that build long-term partnerships.

Yes. Soft skills and personality development are a core part of the program. You will receive training in communication, grooming, resume writing, mock interviews and confidence building to prepare you for real-world success in jobs, internships, and client meetings.

Unlike most programs that focus only on ads and tools, NIHT is an agency-backed institute that offers deep technical knowledge and real-world agency training. You’ll master the latest trends like AR and VR, Amazon marketing, automation, and leadership skills, all guided by mentors who actively work in the industry. Plus, you’ll gain hands-on experience with model shoots, mobile photography, podcast creation, viral reel production, bootcamps, content production in our in-house studio, and live campaign breakdowns.

Build your career with hands-on experience. Let’s get started.

At NIHT, you do not just learn digital marketing. You experience it.

From viral reel creation and model shoots to ad campaigns, every session is built around hands-on experience. You will work on live panels, record podcasts, shoot product demos, and create content both in our fully equipped in-house studio and at outdoor locations.

We are an agency-backed institute, so you learn directly from mentors who manage real brand campaigns. Whether you are a student, a career switcher, or someone looking to upskill, our flexible batch schedules, including weekend and evening classes, make it easy to learn on your own terms.

Trusted by 350+ hiring partners, our program is designed to teach real skills that lead to real jobs.

No boring theory. Just practical learning that builds your portfolio and your confidence.

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Stairway To Future

Take the first step in building your future in NIHT. LEARN.GROW.EXCEL

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