Prosit Paul Chief Operating Officer
- NIHT
- 25 Jan, 2024
“Do you want to be a part of the future generation of digital marketers? I’m sure you would. Now let me give you some compelling reasons why it’s worth considering.”
- High demand
As more and more businesses establish their presence on the internet, there’s a growing need for professionals in the field of digital marketing. According to a report by Expert Market Research, a top market research and business intelligence company, the digital marketing industry is expected to grow at a rate of 13.1% from 2024 to 2031 due to increasing demand. This growth is likely to open up a wealth of job opportunities for students and aspiring digital marketers.
- Multiple career options
Digital marketing is a vast field that offers a variety of career options. Some of the popular roles in digital marketing include digital marketing manager, social media specialist, content marketing manager, SEO specialist, and many more.
- Flexibility
Your career in digital marketing offers flexibility in terms of working hours and location. Many digital marketing jobs can be completed online, allowing students to work from anywhere in the world. This flexibility is especially beneficial for students who want to pursue higher education or other interests while working.
Let’s break this down
Table of Content
- What is Digital Marketing?
- Why is Digital Marketing Growing Rapidly?
- Why Digital Marketing Courses after 12th is a Great Option?
- Who is Qualified for a Digital Marketing Course?
- What Does a Digital Marketer Study?
- What are the Best Job Roles in Digital Marketing?
- How Much Does a Digital Marketer Earn in India?
- How Do You Choose the Best Digital Marketing Course After 12th Grade?
- Digital Marketing Courses After 12th
- Conclusion
- Clear Your Doubts
What is Digital Marketing?
Digital marketing, also known as online marketing, is the practice of promoting businesses to potential customers through digital channels such as the internet and mobile devices. Text and multimedia messages are also used as marketing channels, in addition to email, social media, and web-based advertising. It is a holistic concept that allows businesses to leverage different digital channels, such as social media, pay-per-click, search engine optimization, and email marketing, to connect with existing customers.
Why is Digital Marketing Growing Rapidly?
The internet is where it's at. People are ditching dusty phone books and flipping through websites instead. They're researching, comparing, and buying everything online, making traditional marketing feel as outdated as floppy disks. That's why digital marketing is surging, and here's why it's the crown jewel for businesses big and small:
1. Laser Targeting:
Say goodbye to scattershot advertising! Digital marketing lets you pinpoint your ideal customers online, whether they're coffee-loving bookworms or tech-savvy gamers. No more wasted ink or airtime; just targeted campaigns that hit the bullseye every time.
2. Optimal Efficiency:
Digital marketing strategies help a company efficiently operate with maximum efficiency. You can launch campaigns instantly, track results in real time, and tweak them on the fly to maximize your impact. Plus, it's often way cheaper than traditional methods, making it a budget-friendly win.
3. Engagement Beyond Compare:
Digital marketing can help you drive engagement for your brand like nothing else. You can spark conversations on social media, answer questions in real time, and build genuine relationships with your customers. This engagement builds trust and loyalty, turning casual browsers into lifelong fans.
Why Digital Marketing Courses after 12th is a Great Option?
The booming job market wants YOU, especially if you're digital-savvy and ready to take on the online world.
Digital marketing is a rapidly growing field that offers a wealth of job opportunities. Unlike traditional degrees, digital marketing courses do not require a considerable academic background. Pursuing a digital marketing course after 12th grade can help you gain the necessary skills to succeed in this industry. In this article, we will explore the various career options in digital marketing, the best institutes to learn the necessary skills, and how to navigate the uncertainty that comes with choosing a professional route after class 12.
So, if you’re tired of textbook learning, it’s time you chose practical courses as the new alternative.
Who is Qualified for a Digital Marketing Course?
Once you have completed 12th grade, you can seamlessly enroll in a digital marketing course and eventually start your career. Some courses don’t even need you to finish school; you can study digital marketing in parallel with your 10th and 12th grades. More than formal education, what you require as eligibility are a few key skill sets. Your ingrained interest and inclination towards creativity, communication, analytics, and basic computer skills prepare you well. Combining the ingrained and acquired skill sets, you’ll be ready to take up a digital marketing job in a business enterprise, as per your preferences. But what are these job roles in digital marketing that you can fit yourself into? Let’s find out.
What Does a Digital Marketer Study?
Here’s a list of 12 effective digital marketing skills that you can learn after choosing the right digital marketing course to make a successful career in it:
- Search Engine Optimization (SEO): You acquire knowledge on how to optimize websites to rank higher on search engine results pages. This includes understanding keyword research, on-page and off-page optimization, and SEO analytics.
- Pay-Per-Click (PPC) Advertising: This section covers how to create effective paid advertising campaigns on platforms like Google AdWords and Bing Ads. You grasp bidding strategies, ad creation, and campaign optimization.
- Social Media Marketing: In SMM, you’re instructed on how to leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn for marketing. This includes creating engaging content, running ad campaigns, and measuring success.
- Content Marketing: This subject covers the creation of valuable content and promoting it to attract and engage a target audience. From content strategy, blogging, video marketing, and content analytics, you understand everything.
- Email Marketing: You’ll be able to create effective email campaigns, including designing emails, crafting compelling copy, and understanding email analytics.
- Mobile Marketing: This unit covers the strategies and techniques for marketing on mobile devices. Participants absorb knowledge about mobile advertising, app marketing, and mobile analytics.
- Web Analytics: Participants grasp how to use tools like Google Analytics to track and analyze website traffic. This includes understanding key metrics, setting up tracking codes, and making data-driven decisions.
- Digital Marketing Strategy: This subject covers how to develop a comprehensive digital marketing plan. Learners understand about setting goals, defining target audiences, and choosing the right digital marketing channels.
- E-commerce Marketing: Enrollees gain knowledge about the strategies and techniques specific to marketing an e-commerce business. This includes understanding e-commerce SEO, PPC, email marketing, and social media marketing.
- Conversion Rate Optimization (CRO): This unit covers how to increase the percentage of website visitors who complete a desired action. Trainees learn about A/B testing, landing page optimization, and user experience (UX) principles.
- Online Reputation Management (ORM): Attendees comprehend how to manage and improve a brand’s online reputation. This includes understanding review management, crisis management, and ORM tools.
- Influencer Marketing: This section covers how to leverage influencers for marketing. Students learn about choosing the right influencers, crafting influencer marketing campaigns, and measuring success.
For more information on the benefits of working in digital marketing, contact our in-house career expert.
What are the Best Job Roles in Digital Marketing?
As we are aware, the unemployment rate in India is steadily increasing. Many graduates and postgraduates earn their degrees but struggle to find a job. This is why pursuing a marketing course can be a wise decision. The demand for marketing professionals is high in every company, so completing this course will increase your chances of finding employment.
Not just any jobs. With the right choice of course and the right certification, you could be bagging the top digital marketing roles in big MNCs.
Let's take a look at how digital marketing affects the professional culture in India:
Source - Naukri.com
How Much Does a Digital Marketer Earn in India?
If you choose the best digital marketing course, you could land a job at top-tier companies such as Google, Accenture, or IBM. The starting salary at these companies typically ranges from 6-7 LPA, although this can vary based on your experience, skills, and location. But a question remains. How do you choose the right digital marketing course proven to be the best?
How Do You Choose the Best Digital Marketing Course After 12th Grade?
When choosing a digital marketing course that could be effective for you, a complete overview is necessary. Running your eyes through all the key details, like course content, duration, certification, and faculty, will not just give you an overview of the course, but you'll also understand exactly what you’re looking for. A tip from our side will be to look for a course that involves steady progress, where you should be able to go from one level of learning to another.
You can find this “upgrade with every step” approach in the following courses:
Digital Marketing Courses After 12th
| Name of the Courses | Placement Opportunities | Fees | Duration |
| Certificate Program in Digital Marketing | Yes |
Rs.41,300
(including all the taxes)
|
6th Months |
| Premier Program in Digital Marketing | Yes |
Rs.70,800 (including all the taxes) |
10th Months |
| Master Program in Digital Marketing | Yes |
Rs.1,00,000 (including all the taxes) |
14th Months |
1. Certificate Program in Digital Marketing Course
(Course Highlights: Website Planning, SEO, Google Ads)
This comprehensive course is designed to introduce you to digital marketing and give you a basic idea of the opportunities a career in it brings. The highlights of this course are website planning, search engine optimization, and Google Ads, whose combined knowledge will assist beginners like you in creating your website, researching keywords to rank highly, and skillfully advertising your website. This certificate program will help you score high-paying jobs like SEO Manager, Website Planner, Google Ads Specialist, etc.
2. Premiere Program in Digital Marketing Course
(Course Highlights: Video Editing, Graphic Designing, Gamification in Online Marketing)
Your generation is the most familiar with the rising appeal of video content. In this premiere program, you will acquire proficiency in creating compelling online content with the right inculcation of skills like video editing, graphic design, viral marketing, and AI in digital marketing to give form to your digital career. Gamification is also an important component of digital marketing covered in the premier course. In it, you'll learn techniques that introduce game-like elements into non-gaming contexts to enhance user engagement and interaction.
3. Master Program in Digital Marketing Course
(Course Highlights: AR/VR, E-commerce marketing, Marketing Automation)
The Master Certificate Course is designed to provide you with an advanced understanding of this dynamic field of digital marketing. The structure follows a progressive learning curve, beginning with foundational concepts such as search engine optimization (SEO), social media marketing, and email marketing. As you advance through the course, you’ll delve into more complex and cutting-edge topics like augmented reality and virtual reality (AR and VR), e-commerce marketing, and marketing automation. This “upgrade as you learn more” approach is to keep you abreast of the latest trends and technologies in digital marketing, ensuring that your skill set remains relevant and competitive. The holistic appeal of the course ensures that you build a robust technical knowledge base across all major digital marketing platforms.
Conclusion
There can be nothing better than starting your career early in life. The right course in digital marketing provides you precisely with that option. It gives your career a fruitful direction and approach, so when you’re asked in an interview, “Where do you see yourself after 5 years?" you've got an answer to that.
Clear Your Doubts
No one degree is "best," but explore possibilities such as the Master Program in Digital Marketing, the Premier Program in Digital Marketing, or specialized courses that focus on practical skills and the development of a good portfolio.
Absolutely! The future of digital marketing is very promising thanks to an ever-increasing online audience, changing consumer behavior, data-driven insights, and a steady stream of new technology. Buckle on for an exciting journey across this vibrant field!
Mastering digital marketing takes time, but you can start the journey in three months. Concentrate on extensive study, hands-on experience, and developing a great portfolio. Dedicate oneself to ongoing study and networking. Success in this dynamic sector requires effort and adaptation!
There is no such thing as the "magical age." Digital marketing invites people of all ages, from curious teenagers to seasoned professionals. Focus on developing abilities, being adaptive, and accepting constant learning. Age is simply a number; your passion drives your achievement!
Yes, digital marketing is advantageous for new graduates since it provides a dynamic and evolving career path with several chances, allowing individuals to develop skills in areas such as social media, SEO, and analytics, therefore increasing their employability in the current labor market.
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