10 Highest Paid Digital Marketing Skills in Demand in 2024

2024 is your year to grow! Curious to know how? With the right digital marketing skills and a dream career in it!

With the correct knowledge of social media, SEO, and data analytics, you can apply them to stay ahead in this ever-evolving digital landscape. It doesn’t matter whether you’re a student, professional, or business person; by mastering the most in-demand digital marketing skills, you'll be up and going in your career with numerous exciting opportunities awaiting you.

Stay with us, and we’ll tell you so much more that by the time you read this, you’ll be preparing for great career and business opportunities ahead!



Why Specialize in a Digital Marketing Skill?


Do you need one reason? Well, there are many! 

In a population of over 1.3 billion, the vast market offers opportunities to effectively promote products or services, generate leads, and boost sales through channels like search engines, social media, and email marketing. By offering a level playing field for SMEs, digital marketing also promotes entrepreneurship, contributing significantly to economic growth and employment. These qualities allow businesses to reach a wider audience and provide a platform for individual digital marketing career growth. But what led to this huge increase in demand for digital marketers?

Source - Naukri.com


Top 10 Highest-Paid Digital Marketing Skills in 2024


1. SEO (Search Engine Optimization): 


SEO, or search engine optimization, is about making content more visible in search results. It includes web pages, videos, images, and local business listings. SEO aims to boost the quality and quantity of website traffic.

  • Roles and Responsibilities:  If you're an SEO Specialist/Manager you're in charge of creating effective SEO strategies and coordinating various activities like content, design, social media, and PPC marketing. You'll handle both onsite and offsite optimization projects and performance reports.
  • Qualifications and Skills Required: To become an SEO specialist or manager, you need to have a clear understanding of SEO practices, good communication skills, and a proper idea of keyword research and analytics.
  • Approximate Package:In India, an SEO manager's average salary ranges from ₹3.6 Lakhs to ₹16.0 Lakhs, with an average of ₹8.9 Lakhs annually. 


How do you get started with SEO?


To empower yourself with the right SEO skills, you're going to need NIHT's Master program in digital marketing. This course is designed to provide you with an advanced understanding of keywords and how to rank highly in SERP!





2. Social Media Marketing:


Social media marketing (SMM) is a way of promoting a business using social media platforms to boost sales and drive website traffic. It involves creating and sharing content on social media networks to meet marketing and branding goals.

  • Roles and responsibilities: A good social media marketer plans and runs campaigns, manages content creation, schedules posts, and analyzes performance to establish a strong online business presence.
  • Qualifications and skills required: To be a social media marketer, you need good communication skills, creativity, writing ability, and a good understanding of social media platforms. Knowing about web design, web development, CRO, SEO, and online marketing is a plus!
  • Approximate Package: In India, a social media marketer's average salary ranges from ₹0.2 Lakhs to ₹6.0 Lakhs, with an average annual salary of ₹2.6 Lakhs.


How do you get started in social media marketing?


To understand social media marketing in depth and apply all the tricks and tools effectively, you need the best social media marketing course.




Also Read: Top Dynamic Social Media Marketing Strategies 2023: Organic vs Paid


3. Content Strategy:


A content strategist is a marketing specialist who creates and oversees a content marketing strategy to meet business goals and engage target audiences. They understand these goals and customer needs through research, interviews, and analysis.

  • Roles and responsibilities: As a content strategist, you'd be planning and actively designing content for a company, along with developing, editing, and publishing content in various formats.
  • Qualifications and skills required: You need strong writing skills, client-facing abilities, and significant SEO knowledge to further improve your performance.
  • Approximate package: In India, a content strategist's average salary ranges from ₹2.6 Lakhs to ₹13.6 Lakhs, with an average annual salary of ₹7.7 Lakhs.



Tip: Facing problems while writing high-quality content? Follow the guidelines on how to use AI tools to generate content within seconds.


How do you get started as a content strategist?


To hone your writing, client-facing, and overall content strategy skills, you should check out this Content Strategy course by NIHT. It will equip you with the right knowledge and applicability for you to thrive in the digital game.



4. PPC (Pay-Per-Click): 


Pay-per-click (PPC) is an online advertising model where advertisers pay for their ad each time it’s clicked. It's mainly offered by search engines and social networks like Google and Facebook. PPC is also popularly called the cost-per-click (CPC) model.

  • Roles and Responsibilities: As a PPC specialist, you'd be managing online paid advertising campaigns, covering strategy, design, implementation, SEO, and the analysis of ad performance.
  • Qualifications and Skills Required: For a PPC specialist, strong communication skills are essential, along with an understanding of keyword research, bidding, audience targeting, ad copywriting, offer creation, ad design, and landing page design.
  • Approximate Package: In India, a PPC specialist's average salary ranges from ₹2.8 Lakhs to ₹10.3 Lakhs, with an average annual salary of ₹8.0 Lakhs.


How do you get started with PPC?


Keyword research and audience targeting are the keys to getting started with PPC. A certification program in PPC will not only validate your knowledge but also sharpen your skills to the extent that you can secure a job as a PPC specialist in top-ranked MNCs.



5. Digital Analytics:


Digital analytics is the process of collecting, analyzing, and acting upon data from various digital sources. It helps companies understand significant trends, patterns, and insights to make informed business decisions.

  • Roles and responsibilities: As a digital analyst, you would ensure that reports, analyses, and dashboards accurately reflect vital information about a company’s digital assets.
  • Qualifications and skills required: To be a digital analyst, you need proficiency in Google Analytics, Data Analytics, Tableau, Power BI, and Excel. Some employers also expect knowledge of R or Python.
  • Approximate Package: In India, a digital analyst's average salary ranges from ₹2.8 Lakhs to ₹15.0 Lakhs, with an average annual salary of ₹5.8 Lakhs.


How do you get started with digital analytics?


To become proficient in Google Analytics, Data Analytics, Power BI, and Excel, nothing but knowing the right strategies can help you. The Master Program by NIHT empowers you with the right skills and knowledge of digital analytics, making you a skilled digital analyst.



6. Email Marketing:


Email marketing is a form of digital marketing that uses emails to promote products, encourage customer loyalty, and engage the audience. It plays a crucial role in marketing strategy, aiding in lead generation, brand awareness, and customer engagement.

  • Roles and Responsibilities: As an email marketer, you would be responsible for creating personalized emails and sending them to highly segmented audiences.
  • Qualifications and skills required: To be an email marketer, experience in marketing, business, or communications is beneficial. Skills in digital media, email campaign creation, social media marketing, digital content creation, communication, and database and automation management are important for you.
  • Approximate Package: In India, an email marketer's average salary ranges from ₹0.2 Lakhs to ₹8.0 Lakhs, with an average annual salary of ₹3.1 Lakhs. 


How do you get started with email marketing?


You can excel in the email marketing game with the right knowledge and skills. NIHT’s Master Program in Digital Marketing has dedicated modules to enhance your skills.




7. Marketing Automation:


Marketing automation is a tech tool that handles marketing tasks and campaigns on various platforms without manual effort. It lets businesses reach customers automatically through emails, websites, social media, and texts. This is done using pre-set instructions called workflows.

  • Roles and Responsibilities: If you get a job as a marketing automation specialist, you'll have to oversee the ideation, execution, and measurement of various aspects of marketing. You may also be given tasks related to landing pages, social media marketing, and CRM software collaboration.
  • Qualifications and Skills Required: For a marketing automation specialist, technical skills, tool proficiency, and strong business acumen are crucial. You should have a basic understanding of the business, industry, competitors, and business model.
  • Approximate Package: In India, a Marketing Automation Specialist's average salary ranges from ₹3.5 Lakhs to ₹17.1 Lakhs, with an average annual salary of ₹8.1 Lakhs.


How do you get started with market automation?


Marketing automation is a high-paying yet crucial digital marketing job. You won’t have the right skills without the right knowledge of them. This certificate course in marketing automation can get you going, as it empowers you with all the right information and techniques.



8. Mobile Marketing:

Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, tablets, or other related devices through websites, email, SMS and MMS, social media, or mobile applications.


  • Roles and Responsibilities: If you're up for a mobile marketing manager job, you'd have to develop and implement mobile marketing strategies to increase customer engagement and retention.
  • Qualifications and Skills Required: For a mobile marketing manager, strong leadership, technical, organizational, communication, and creativity skills are essential.
  • Approximate Package: In India, a mobile marketing manager's average salary ranges from ₹1.9 Lakhs to ₹23.5 Lakhs, with an average annual salary of ₹16.0 Lakhs. 


How do you get started as a mobile marketer?


To start earning as a mobile marketer and maintain longevity in this career, you need the right knowledge of mobile marketing, and NIHT’s Master Course in Digital Marketing is made just for you.



9. Copywriting:


Copywriting is the process of writing persuasive marketing and promotional materials that, in a way, motivate people to take some form of action, such as making a purchase, clicking on a link, or subscribing to a service.


  • Roles and Responsibilities: As a copywriter, you'd be crafting engaging content that resonates with audiences, motivating them to take desired actions.
  • Qualifications and Skills Required: For a copywriter, strong writing skills, attention to detail, and effective communication skills are essential. They should be comfortable with online content strategy and creation, excellent at research, and creative.
  • Approximate Package: In India, the average salary for a copywriter is ₹3.7 lakh per year.


How do you get started as a copywriter?


Copywriting is 50% creativity and 50% knowing the best techniques. A digital marketing course in copywriting can give your career the desired boost and the right application of copywriting skills.


10. Content Marketing:


Content marketing is a marketing strategy that uses valuable and relevant digital assets like text, images, and video to attract and retain a clearly defined audience. It delivers value to a business’s audience through entertaining, educational, or informative content.


  • Roles and Responsibilities: If you're a content marketer, you'd be responsible for creating and distributing digital assets, such as blog posts, videos, and other content, to provide information to your audience.
  • Qualifications and Skills Required: For a content marketer, strong writing skills, attention to detail, and effective communication skills are essential. They should be comfortable with online content strategy and creation, excellent at research, and creative.
  • Approximate Package: In India, the average salary for a content marketer ranges from ₹2.4 lakhs to ₹13.0 lakhs, with an average annual salary of ₹7.2 lakhs.


How to start a career in Content Marketing


To get started and thrive as a content marketer, you need the best digital marketing course that can teach you the right strategies for content marketing.



Soft Skills that are Required as a Digital Marketer


Here are the five soft skills you’d require as a digital marketer:

  • Communication Skills: In digital marketing, effective communication is very important. It means sharing your ideas and plans with your team and making sure you understand and respond to what your clients and audience need.
  • Creative Skills: Creativity is key to standing out in the digital space. This involves coming up with innovative marketing strategies, eye-catching visuals, and engaging content.
  • Problem-Solving Skills: Digital marketers often face challenges such as changing algorithms, customer complaints, or underperforming campaigns. Being able to identify these problems and come up with effective solutions is a valuable skill.
  • Analytical Skills: In digital marketing, you've got to work with a lot of data. Being able to analyze this data, draw insights from it, and use it to inform your marketing strategies is crucial.


Also Read: Digital Marketing Course After 12th in 2024: Placement, Fees & Modules


Our Digital Marketing Courses: Duration, Placement and Fees


Name of the Courses Duration Placement Opportunities Fees
Certificate Program in Digital Marketing
6th Months
(including all the taxes)
Premier Program in Digital Marketing
10th Months
(including all the taxes)
Master Program in Digital Marketing
14th Months
(including all the taxes)



10 Highest-Paying Jobs after Learning Digital Marketing Skills


These are the top 10 highest-paying marketing jobs you can get after learning the right digital marketing skills:

  1. Digital Marketing Manage
  2.  Pay-per-click Manager
  3. SEM/SEO Specialists
  4. Content Strategist
  5. E-Commerce Specialist
  6. Brand Marketing Expert
  7. Social Media Marketer
  8. Digital Project Manager
  9. Marketing Analyst
  10. Visual Designer


In conclusion, before choosing a digital marketing course to enhance your skills, make sure to get three things right: value for money, a reputable institute, and a valid certification with placement opportunities. If you are confident about the other two aspects, paying a justified fee for a digital marketing course shouldn't be a concern. With the right decision, you can establish a successful career in digital marketing, armed with the essential skills and plenty of growth opportunities!

Clear Your Doubts

In 2024, the top skills for marketing will include AI marketing automation, which involves using AI to analyze data and optimize campaigns. Another key skill is augmented reality (AR) and virtual reality (VR), which are used to create immersive brand experiences. Lastly, hyper-personalization is important; it involves using AI to curate and personalize content based on customer data.
In 2024, the highest-paid digital marketing skill will be analytics. This involves analyzing data to understand trends, optimize sales funnels, and make strategic decisions. A data analyst in this field can earn approximately INR 4.4 LPA in India
In 2024, the top skills for marketing will include AI marketing automation, augmented reality (AR) virtual reality (VR), and Hyper-Personalization. Among these, analytics is the highest-paid digital marketing skill, with a data analyst in this field earning approximately INR 4.4 LPA in India. The five basic digital skills are paid search advertising, search engine optimization (SEO), content marketing, video editing/production, and social media marketing.
In 2025, the top skills for digital marketing will be understanding data well, knowing about AI and machine learning, being good at optimizing for voice and visual searches, having skills in virtual and augmented reality marketing, understanding how blockchain applies to marketing, and being able to handle ethical and privacy concerns in digital marketing. 
SEO, or search engine optimization, in digital marketing, is a strategy that focuses on improving your website’s visibility in search engine results like Google and Bing. It involves various techniques such as optimizing your website’s content and design, using relevant keywords, and creating quality backlinks. The goal is to rank higher in search engine results, which can increase traffic to your website and potentially lead to higher customer engagement and conversions.

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